The landscape of our industry continues to change at a rapid pace. We are experiencing this now more than ever during the COVID-19 pandemic. Over the course of our 125 years of operations, Castellini has responded to evolving business landscapes by inventing or adopting the innovations necessary to meet or exceed our customers’ expectations.
During these difficult times, the safety and well-being of our employees and our customers is our top priority. While we have taken significant steps to adjust our daily operations to adhere to or exceed the guidelines and direction provided by our government and various health organizations, we have stayed on schedule with our growth plan to strengthen our business that was first announced in January.
Today, we are excited to share the realization of the first phase of our two-fold plan that capitalizes on Castellini’s full-service capabilities, and introduces an even easier, more agile, efficient and technologically advanced way to partner with our companies, customers and our growers/shippers.
We are pleased to announce the completion of the expansion of the Castellini Company facility in Wilder, KY to now also house Crosset Company and Grant County Foods. This combination of our business lines into one expanded facility will allow our organizations to provide our customers with a new level of efficiency and service. Today, we unite as one company, in one facility, under one name and one brand; Castellini.
To signify the integration of our companies and to celebrate our unity, we are unveiling a newly updated logo, wordmark and color palette for our companies to unify under the Castellini brand. This also includes an updated website, with online ordering and order tracking capabilities to be available in the near future.
“Under this unified banner, all our products and services will tell a single story that is clear and consistent. We will continue to engineer and design better, simpler solutions for our customers,” says Brian Kocher, CEO & President of Castellini: “Our goal is very clear: to be an indispensable value at every touchpoint in the supply chain.”
As one cohesive unit we can craft customized solutions for our customers by leveraging our collective expertise to solve their challenges, in a simple way.
Over the course of the next few days, the websites and social media sites of both Crosset Company and Grant County Foods will redirect to our recently launched Castellini website and with that, we will begin to communicate our unified message.
We look forward to more actively communicating our culture and our promise to our customers and our industry partners with updated brand messages and a renewed confidence in our purpose.