Create the “WOW” Experience in Your Stores
Make a statement with your produce and floral departments with insight, tools, training, and resources from Castellini. We specialize in the art and science of merchandising. Our team of talented, knowledgeable, and highly experienced merchandisers bring proven organic and conventional produce merchandising strategies and tactics to each store. Working directly with your in-store personnel, our hands-on support includes:
- Assortment recommendations based on local area sales analysis, demographics, trends, seasonal availability, etc.
- Plan-o-gram and display recommendations to enhance the visibility of your organic program while maximizing total department sales
- Display building and maintenance
- Weekly ad and supporting feature display suggestions
- New, remodel, and seasonal store sets and resets
- New item introductions
- Organic produce handling and merchandising best practices training
- Produce Manager development programs
In addition, your entire produce team can subscribe to receive our newsletter, Produce Talk, which features timely merchandising tips, product availability updates, new item introductions, organic trends, and more, delivered via email directly to their smart phone or computer.
Full Category & Department Management
Let us be your produce department. We can manage produce categories or your entire produce department from shelf design and merchandizing to seasonal promotions with marketing support. We offer the best product for the specific consumer category based on specific market and consumer research in your region.