We’re LIVE!

We’re LIVE!

Spend the week with us online during the first ever virtual convention and trade show for the fresh produce industry – United Fresh LIVE!

Our industry was evolving at a rapid pace before the onset of the pandemic with technological advancements, cloud based integrations and dynamic consumer trends – all layered into one complex market landscape. As business conditions continue to evolve, the speed in which we respond is critical and in order to thrive in today’s marketplace, we must start with an understanding that our roles (regardless of title) are to do one thing: adapt. This statement has never resonated more than it does today.

The Coronavirus has sent many elements of the business world reeling, including trade shows. In an effort to help our industry and community stay connected during these unique times, United Fresh set out to develop a response to the unprecedented challenges set forth by the Coronavirus pandemic and through that effort United Fresh LIVE was launched!

With every disruption, new opportunities arise. While citizens around the world are adhering to social distancing guidelines and avoiding physical connections, our industry is adapting to the new social norms and driving creative means to congregate.

United Fresh LIVE! will take place the week of June 15-19 and will feature live keynote presentations, networking opportunities and an expo floor where we can gather as an industry to launch new initiatives and share in meaningful conversations one would at an in-person event – all from the comfort of your computer.

Join our team in the Castellini Virtual Booth at United Fresh LIVE! to learn more about our recent expansion and how we are deploying new technologies to evolve in spite of a global pandemic.

While the live events hosted through United Fresh LIVE! will come to a close at the end of the week – the virtual trade show floor will continue through September. Be sure to check the virtual showcase often for various industry and company updates.

We are proud to be a part of this year’s virtual trade show event! Join us, alongside thousands of other industry professionals at #UnitedFreshLIVE and experience a new way to gather with our produce community!

We’ll “see” you there!

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