Unlike Christmas and birthdays, shoppers do not typically plan ahead for Valentine’s Day. Forty-six percent of consumers say they will start shopping in early February for their loved ones; however, the majority of spending for Valentine’s Day takes place the day before and the day of the actual holiday. But with Valentine’s Day falling on a Thursday this year, you can capture extra Valentine’s Day purchases by being prepared with promotional displays as early as the weekend before (February 9-10). Here are some ideas to maximize sales when shoppers are ready to make that purchase…whether a few days ahead, the day before, or at the last minute!
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