2020 Produce & Floral Electronic Show Book Registration

Growing Beyond Traditional Boundaries!

For the past 30 years, we have hosted our Annual Produce & Floral Conference in late summer. Following consumer trends and the impact both at retail and in foodservice prior to the COVID-19 pandemic, we set forth to launch a series of educational speakers based on the theme; “Growing Beyond Traditional Boundaries!” A daylong conference dedicated to learning and growing beyond ourselves, continuing to break through traditional norms to meet consumers where they are today.

Fast forward to early March, when the first wave of the pandemic began to hit our nation and our industry began to feel the significant disruption caused by the Coronavirus. The uncertainty around mass gatherings began to force large trade show circuits to cancel their events. At the same time, Castellini was monitoring the situation and made the ultimate decision to forgo our traditional means for our annual gathering and hence our 2020 Castellini Produce & Floral Electronic Show Book was born!

The Castellini Produce & Floral Electronic Show Book is our response to an unprecedented challenge set forth by the COVID-19 Situation. While citizens around the world continue their social distancing efforts and the parameters around large gatherings remain blurred and unclear, we wanted to provide our customers with the same great deals they have grown to expect from us every year during our Annual Produce & Floral Conference.

In place of an in-person event this year, Castellini is proud to offer a Fully-Automated Online Show Book System to place orders! The Electronic Show Book Portal will provide visibility to all show promotions and allow you the opportunity to view all items and build your cart over a (2) week window.

The Castellini Electronic Show Book Ordering Portal will be open from August 5th through August 19th!

A Special Thanks to our 2020 Sponsors & Partners!