Resources
Inspiration to “WOW” your Shoppers
Castellini delivers more than just the best produce. We provide generations of produce experience in the form of insight, tools, training, and resources you need to create a positive shopping experience and drive profitable growth.
Think of us as your merchandising, marketing, and education partner. In addition to on-the-ground, in-the-store merchandising support, we also provide resources to help you stay informed of industry trends that inspire consumer behaviors.
Produce Talk
Published weekly, this must-have newsletter provides up-to-the-minute information on supply conditions, trends, new and seasonal item introductions, timely merchandising tips, promotional opportunities, and more. Subscribe now to have it sent directly to your inbox.
Castellini Blog
We leverage our generations of industry experience to publish articles that keep our readers engaged and informed. Get our take on the latest consumer, customer, and industry trends and insights. You’ll also learn about industry happenings and events. We hope you find our blog informative, inspirational, and thought-provoking.
Training
We know how difficult it is to keep up with best practices in produce handling, merchandising, promotion, and new product launches, let alone category and product specific knowledge. High labor turnover compounds the challenge.
To help you and your team stay current, we offer a broad range of training and educational programs, taught by experienced produce and floral professionals. Our Best Practices sessions include:
- Maintaining organic produce integrity through the supply chain
- Merchandising Hispanic and other ethnic produce specialties
- Maximizing seasonal and holiday opportunities
- Produce department basics
- Floral department basics
- Professional development
Contact us to customize a program for your produce and/or floral teams.
Annual Produce & Floral Conference
Every summer, we bring together our grower and retailer partners for a day of education, inspiration, networking, and fun. This must-attend event includes keynote speakers from inside and outside the industry, grower displays featuring the latest and greatest in organic and conventional fresh produce, beautiful floral items, and delicious, produce-centric snacks and meals.
Merchandising Tools & More
Download and use these tools to educate shoppers and store personnel, plan promotions, improve your merchandising and drive sales.
Growers: are you launching a new product? Have point-of-sale material you want retailers or foodservice operators to use in their stores? Have information on your category, brand, or product you want to share? Contact us and we’ll make it available here.